Business school website redesign: Prospective Students

The prospective students content was anchored by a page that effectively served as a second homepage, designed specifically for incoming undergraduate students. This page relied more on graphic elements to capture the audience's attention. Initially, this content inspired the creation of custom icons. These icons didn't ultimately make the cut for the final design of these new pages, but some were repurposed in other icon sets or further developed to create infographic-type graphics.

Some of the same infographic graphics created for the homepage were also reused for prospective student content, including graphics highlighting graduate placement rates and average salaries. New graphics were also created to highlight school rankings, and to adorn the sidebar columns. All the new graphics were designed to convey information more easily, while also creating a visually appealing page around KU's brand elements and school colors.